Last year, Google Play kicked off efforts like Collections to be “more than a store.” The next step in that might be a broader Google Play Store redesign, especially of the Apps feed.
During the “What’s new in Google Play” session at I/O 2025, the company showed off a Play Store redesign. Renders (versus actual screenshots) often make their way to session slides. However, in the context of this talk, this is more likely a design that Google is actively working on than not.
We see this particular design twice. During the introduction, Google is talking about making Play “Less utilitarian” and “More fun.” To wrap up this particular section, Google calls the store a “dynamic discovery engine.”
We see the main Apps feed (or what Google refers to as “App Home”) featuring a full bleed video/image, or edge-to-edge design for the status and app bars. It’s promoting a music event that’s “Happening now” and how an app (YouTube Music) will let you experience it. Today’s design makes use of a standard rectangular carousel.
You get the Google Play logo in the corner with notifications and your profile switcher on the other side. The carousel with For you, Top charts, Other devices, Kids, and Categories do not appear. It’s unclear where they’ll go.
Top comment by Mr Unit
They can add as much "fun" elements as they want as long as they add dynamic color.
As you scroll, you’re pulling up a sheet with “More to explore” carousel and “Recently used apps.” This is reminiscent of Collections, with Google announcing this week how content from that dedicated experience is soon coming directly to the Play Store. Collections is also finally coming to more countries.
We still get carousels for apps, but there are new large ones like “You’ll love this” and “Related new apps” that group applications by categories like “Album reviews and opinions” and “Stream new music and live sets.”
Finally, there are very large headers like “Catch up on your top 5” and “Trending apps to try.”
In app listings, Google showed off a “hero content carousel” as the very first thing on the page, while we see audio samples directly in the carousel card.
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