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A service for banking industry professionals · Tuesday, July 8, 2025 · 829,567,841 Articles · 3+ Million Readers

Immediate Steps to Take Following Storm Damage in Wisconsin Rapids

Even a small breach in a roof can allow water to infiltrate attic spaces, insulation, and wall cavities. That water doesn’t just disappear—it spreads, it stains, and eventually, it causes rot or mold”
— Thad Brown
WISCONSIN RAPIDS, WI, UNITED STATES, July 7, 2025 /EINPresswire.com/ -- In the wake of strong summer storms that swept through Central Wisconsin, homeowners and property managers are being advised on how to safely and efficiently handle storm-related roof damage. High winds, hail, and falling branches have led to widespread reports of shingles torn from rooftops, leaks in ceilings, and compromised structural integrity on both residential and commercial buildings.

Thad Brown, owner and founder of Dynamic Alliance Roofing LLC, emphasizes the importance of acting quickly but cautiously following storm damage. With over 40 years of experience in roofing across Central Wisconsin, Brown has seen firsthand how delayed responses can escalate minor issues into major repairs.

“Time and weather don’t wait,” said Brown. “Even a small breach in a roof can allow water to infiltrate attic spaces, insulation, and wall cavities. That water doesn’t just disappear — it spreads, it stains, and eventually, it causes rot or mold.”

Step 1: Ensure Personal Safety
The first and most critical step after any major storm is confirming that it is safe to approach the property. Downed power lines, broken glass, and unstable structures pose serious risks. Emergency services should be contacted if there is any immediate danger to life or property.

Step 2: Document the Damage Thoroughly
Before cleanup or temporary repairs begin, the full extent of the damage should be documented with photographs or video. This includes roof shingles, gutters, siding, windows, and any water intrusion within the home. Proper documentation ensures accurate communication with insurance providers and can prevent disputes later in the claims process.

Step 3: Secure the Roof to Prevent Further Damage
Temporary coverings such as tarps should be placed over exposed areas of the roof to block out rain and reduce the chance of additional water damage. This step should only be attempted if conditions are safe and stable. If not, professionals trained in emergency roof response should be contacted.

Step 4: Inspect for Hidden Issues
Storm damage is not always immediately visible. Even when shingles appear intact, hail impact or strong winds can loosen underlayment or create microtears that result in delayed leaks. Flashing, vents, chimneys, and ridge caps should be inspected closely. Interior ceilings, attic insulation, and wall junctions should be checked for signs of moisture or discoloration.

“Hidden water intrusion is a silent destroyer,” Brown added. “It might not show up for weeks or months, but by then, the wood beneath the shingles may already be saturated or rotting.”

Step 5: Contact the Insurance Provider
Prompt notification to the insurance company is essential. Most policies have a limited window in which storm damage claims must be filed. An adjuster will often be sent to assess the property. Having documentation, a list of observed issues, and receipts for any temporary repairs will assist in streamlining the claims process.

Step 6: Arrange for a Professional Roof Assessment
Even if damage appears minimal, a professional roofing assessment is strongly encouraged. Trained inspectors can identify compromised areas that might otherwise go unnoticed. In cases where repairs are needed, a detailed inspection report can help prioritize the scope and urgency of the work.

Step 7: Be Alert for Storm Chasers and Unlicensed Contractors
After major storms, some contractors from out of town may begin canvassing neighborhoods offering repairs. Homeowners are urged to verify credentials, licenses, and local experience before allowing any work to proceed. In Wisconsin, roofing contractors should be able to provide proof of state certification and local references.

“Experience counts more than promises,” Brown cautioned. “Knowing local codes, climate patterns, and how Wisconsin storms impact different roofing systems takes time in the field. Fast-talking contractors might fix a surface problem but leave bigger ones underneath.”

Step 8: Follow Up After the Repair
Once repairs are complete, continued monitoring is advised. Any signs of recurring leaks, unusual drafts, or ceiling spots should be documented and addressed quickly. Periodic inspections — especially after additional rain events — help ensure that the damage was fully corrected and that no new issues have developed.

In Wisconsin Rapids, storm activity is an annual reality. Proper preparation, swift action, and trusted expertise make all the difference between a costly repair and a manageable fix.

Dynamic Alliance Roofing LLC remains committed to helping Central Wisconsin property owners recover safely from storm-related damage. For over four decades, Thad Brown has helped guide homeowners through storms, insurance claims, and long-term roof care — with a focus on stability, safety, and education.

Morgan Thomas
Rhino Digital, LLC
+1 504-875-5036
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